■ Hosted the first Townhall Meeting for officers and managers on the 20th… Explained the changes in the industry such as China’s increasing self-supply rate and more strict restrictions in the advanced markets in America and Europe and stressed the needs to relight the growth DNA to overcome the crises.
■ Clarified the strategic objectives and performance goals in the chemicals group and basic chemicals/advanced materials/fine chemicals/cell materials/hydrogen energy… Discussed management performance and ways to improve financial soundness.
■ Freely listening to various ideas through an open talk with employees… Events tailed to each site to be held every quarter for open communication.
■ CEO Lee Hun Ki encouraged, ”Let’s pursue qualitative growth by actively adapting to the speed of change with a clear direction and goal.”

CEO Lee Hun Ki of LOTTE Chemical hosted a Townhall Meeting to explain the changes in the petrochemical industry and stress the growth DNA to overcome the crises.

Gathered at the Head Office on Jamsil LOTTE World Tower on the 20th, he explained to the officers and managers the latest changes in the market such as the increase in China’s self-supply rate and more restrictions in the advanced markets in America and Europe for about two hours. He also shared his vision for the future.

Since he became the CEO, he has visited the worksites in Korea and abroad to meet with and encourage the employees, but this was his first meeting with all officers and managers nearing 160 in number.

CEO Lee himself explained the changes in the petrochemical industry and the reality the company is facing and opened the meeting by saying, “Let’s pursue qualitative growth by actively adapting to the speed of change with a clear direction and goal.”

For the active measures he explained the strategic objectives and performance goals for each Strategic Business Unit (SBU) in basic chemicals, advanced materials, fine chemicals, cell materials, and hydrogen energy, and shared the future directions.

First, he introduced the plans to ensure the efficiency of operation in basic chemicals to reinforce the core competitiveness and maintain the scale of business. The advanced materials and fine chemicals units will operate competitive portfolios for stable profit generation.

Then, he explained that the new growth businesses in cell materials and hydrogen energy will be focused on securing the position of a global leader in cathode and anode foils, lay the foundation of business using by-product hydrogen, and expand business by securing global sources of clean ammonia.

“All companies in LOTTE Group’s chemical division, including LOTTE Chemical, have ceaseless achieved growth and overcome crises despite the difficulties,” said CEO Lee to the attendees. “With all of you and your unmatched capabilities and strong mindsets, we will certainly overcome the current difficulties wisely.”

At the Open Talk that followed the meeting, he listened to the employees’ comments and responded to them to share his own experience and management philosophy.